Creativity in advertising should not be curtailed within bounds of any parameters like awards, sales, brand building,
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Creativity in advertising should not be curtailed within bounds of any parameters like awards, sales, brand building, etc. It is like a painting which is a form of expression for an artist's inner feelings. Argue.
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Related Book For
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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