Discuss how technological developments such as electronic readers, the iPad, and tablet PCs will impact the role
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Discuss how technological developments such as electronic readers, the iPad, and tablet PCs will impact the role of magazines and newspapers as advertising media vehicles. How long do you think it will take for these devices to achieve mass market penetration? (LO1, 2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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