Discuss some of the developments that are impacting the traditional print media of magazines and newspapers. What
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Discuss some of the developments that are impacting the traditional print media of magazines and newspapers.
What are some of the ways magazine and newspaper publishers can respond to these changes and retain advertisers?
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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