Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising can be used by
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Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising can be used by national versus local advertisers. (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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