Discuss the role of magazines as part of an advertisers media strategy. What are the advantages and
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Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages and limitations of magazines? (LO1, 2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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