Discuss the role of public relations as an IMC tool. Give example of a company that has

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Discuss the role of public relations as an IMC tool. Give example of a company that has integrated public relations in its communications strategy. Was the company able to achieve desired results?

haats as innovative media used by marketers like HUL. What other such unconventional media are used in India? Make a list of such media and evaluate their strengths and weaknesses. Do you think they have advantages over traditional advertising?

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