Early in this chapter, the point was made that it is difficult to build a brand with
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Early in this chapter, the point was made that it is difficult to build a brand with a one-off execution. Since KFC’s ‘We’re Sorry’ ad was a one-off execution developed for the crisis, does this thesis still hold? Explain your answer.
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Related Book For 
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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