Generally, it is a challenge to address two target audiences in a campaign. Why do you think

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Generally, it is a challenge to address two target audiences in a campaign.

Why do you think this is so, and how did Weiden and Kennedy mitigate this problem?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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Generally, it is a challenge to address two target audiences in a campaign. Why do you think this is so, and how did Weiden and Kennedy mitigate this problem?
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Generally, it is a challenge to address two target audiences in a campaign. Why do you think

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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