How do you think would the results of the 'Mother India' study mentioned in the chapter impact
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How do you think would the results of the 'Mother India' study mentioned in the chapter impact the communication of products like school stationery, children's milk powder and primary schools? What lessons does the study have for the advertiser of these products?
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Related Book For 
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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