How has the idea of the one exposure effect influenced the development of recency media planning?

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How has the idea of the ‘one exposure’ effect influenced the development of recency media planning?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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How has the idea of the one exposure effect influenced the development of recency media planning?
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How has the idea of the one exposure effect influenced the development of recency media planning?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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