Imagine that you are running a company that sells a brand of coffee. Which celebrity would you
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Imagine that you are running a company that sells a brand of coffee. Which celebrity would you enlist to help, and why? Assume now that your company cannot afford to use a celebrity. What kind of presenter would you use and why? Describe your decision-making process in both scenarios.
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Related Book For 
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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