In this exercise you will be a judge at the prestigious Cannes awards honoring the best advertising in the world. Use the playlist for Chapter 12 to see the entries that you will consider. To make your challenge even more fun, work in a group and argue for your winners! Your favorite ad (or the favorite of your group) will be the winner of the Grand Prix.
Part 1: Narrow down
Review all of the ads in the playlist for style, imagery, design, innovation, and effectiveness. Obviously these are subjective, but work hard to keep these criteria in mind, especially if you have to defend your selections to your group. Narrow your list to three ads. 

Part 2: Choose the winner
You have three great ads to consider, but two advertisers will have to go home without the Grand Prix. Select the one ad that deserves to be recognized as the very best. Write a short essay on why it deserved to win. In addition, research the agency and creative talent that produced the ad. Who are they? What other work have they done? Have any of the individuals or has the agency been honored with a Cannes Lion in years past? For what work?