Is speaking the language of the listeners merely just a polite nod to customers or stakeholders or

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Is “speaking the language of the listeners” merely just a polite nod to customers or stakeholders or is there more to this than meets the eye?

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Integrated Marketing Communications: A Global Brand-Driven Approach

ISBN: 9781317979609

2nd Edition

Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen

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