Prepare a detailed PR plan for a product/organization of your choice. Describe the problem faced by the product/organization, the target audiences and objectives of the plan, the steps to execute the plan, and the metrics for evaluating results.1. You are the marketing manager of an NGO whose objective is to convert smokers into non- smokers. Your prime targets are the 18-25 age-group people residing in urban areas who are yet beginners. How will you seek these smokers or what list will you use? Compose an innovative direct marketing letter to attract these smokers to an anti-smoking camp where you can provide support. Pay attention to the message, content and design of the letter.