Sales promotion vehicles are often key elements in integrated marketing communication campaigns. Browse the Web sites of the following support organizations for the sales promotion field and answer the questions for each site.
Sales Promotion Organizations
■ PROMO: www.promomagazine.com
■ Promotion Marketing Association (PMA): www.pmalink.org
■ Promotional Product Association International (PPAI): www.ppa.org
■ Creative Magazine: www.creativemag.com
■ Display and Design Ideas: www.ddimagazine.com
a. What group sponsors the site? Who is the intended audience(s)?
b. What is the organization’s purpose?
c. Who makes up the organization’s membership? Its constituency?
d. What benefit does the organization provide individual members/subscribers? The overall advertising and sales promotion communities?

Sales Promotion Agencies
Promotional companies, like their direct marketing counter parts, differ somewhat from traditional advertising firms. Visit five of the Web sites for the following sales promotion companies, and answer the questions below for each.
■ AdSolution: www.adsolution.com
■ BIC Graphic: www.bicgraphic.com
■ InterPromo, Inc.: www.interpromo.com
■ Promotions.com: www.promotions.com
■ Retalix: www.retalix.com
■ Val-Pak Coupons: www.valpak.com
a. What is the focus of the company’s work (that is, consumer or trade)?
b. What is the scope and size of the company’s business?
c. What promotional services does the company offer?
d. What is your overall impression of the company and its work? Why?