Since anyone can publish on the Internet, the credibility of communication is always an issue. For example,
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Since anyone can publish on the Internet, the credibility of communication is always an issue. For example, companies can pay blog writers to praise their products, adversaries can encourage flames for their competitors, etc. How can marketers overcome this hindrance?
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Utsab mitra
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Related Book For 
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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