Study the terms and conditions and guidelines along with the advertising rate card of The Telegraph (Figure
Question:
Study the terms and conditions and guidelines along with the advertising rate card of The Telegraph (Figure 15.13) and of the Bennett and Coleman Group (Figure 15.16). What terms or guidelines act as limiting factors for advertisers? How?
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Related Book For
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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