The Coca-Cola Company is a huge organisation with ample resources, yet they made mistakes when launching New
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The Coca-Cola Company is a huge organisation with ample resources, yet they made mistakes when launching ‘New Coke’. What kinds of bias were at work in the case?
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Related Book For 
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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