To emphasise the important media aspects of reach, frequency and impact, and examine how they are assessed

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● To emphasise the important media aspects of reach, frequency and impact, and examine how they are assessed

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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To emphasise the important media aspects of reach, frequency and impact, and examine how they are assessed

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Integrated Marketing Communications

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