To provide an understanding of the media context as an important part of the marketing communications environment

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● To provide an understanding of the media context as an important part of the marketing communications environment

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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To provide an understanding of the media context as an important part of the marketing communications environment
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To provide an understanding of the media context as an important part of the marketing communications environment

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Integrated Marketing Communications

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