To provide frameworks for analysing the marketing communications environment by introducing PRESTCOM and SWOT analysis

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● To provide frameworks for analysing the marketing communications environment by introducing PRESTCOM and SWOT analysis

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 05:01 AM

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To provide frameworks for analysing the marketing communications environment by introducing PRESTCOM and SWOT analysis
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To provide frameworks for analysing the marketing communications environment by introducing PRESTCOM and SWOT analysis

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Integrated Marketing Communications

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