What is the importance of a script in radio? Take 3 products that advertise both on radio

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What is the importance of a script in radio? Take 3 products that advertise both on radio and television and compare their scripts. Do they tell the same story? What differences do you note?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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What is the importance of a script in radio? Take three products that advertise both on radio and television and compare their scripts. Do they tell the same story? What differences do you note?
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What is the importance of a script in radio? Take 3 products that advertise both on radio and television and compare their scripts. Do they tell the same story? What differences do you note?
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What is the importance of a script in radio? Take 3 products that advertise both on radio

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Advertising And Integrated Marketing Communications

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