What is the relevance of theoretical approaches such as marginal analysis and sales response models in budget

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What is the relevance of theoretical approaches such as marginal analysis and sales response models in budget setting? Do you see a practical application of these concepts in the industry?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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What is the relevance of theoretical approaches such as marginal analysis and sales response models in budget setting? Do you see a practical application of these concepts in the industry?
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What is the relevance of theoretical approaches such as marginal analysis and sales response models in budget

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Advertising And Integrated Marketing Communications

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