What were the communication objectives of the 2007 campaign? What tools did Raymond adopt to measure the

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What were the communication objectives of the 2007 campaign? What tools did Raymond adopt to measure the performance of its communication? What other tools could have been used?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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What were the communication objectives of the 2007 campaign? What tools did Raymond adopt to measure the performance of its communication? What other tools could have been used?
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What were the communication objectives of the 2007 campaign? What tools did Raymond adopt to measure the

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Advertising And Integrated Marketing Communications

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