Why is the measurement of all promotional tools through a single measurement technique difficult? Why is this

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Why is the measurement of all promotional tools through a single measurement technique difficult? Why is this a deterrent in the current IMC scenario? What is being done to address this problem?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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Why is the measurement of all promotional tools through a single measurement technique difficult? Why is this a deterrent in the current IMC scenario? What is being done to address this problem?
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Why is the measurement of all promotional tools through a single measurement technique difficult? Why is this

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Advertising And Integrated Marketing Communications

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