Wide/multiple target audience appeal. Sponsorship as a marketing medium can be used to influence strategic partners, company
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Wide/multiple target audience appeal. Sponsorship as a marketing medium can be used to influence strategic partners, company staff, civic officials and government regulators, while at the same time appealing to customers and, as such, influence a company’s ‘bottom line’.
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Related Book For
Integrated Marketing Communications
ISBN: 9781849205719
2nd Edition
Authors: Rosalind Masterson, David Pickton
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