Choose one of the following products that is either in the maturity or decline stage of its

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Choose one of the following products that is either in the maturity or decline stage of its life cycle (or select one of your own), and develop a marketing strategy for extending its life cycle.

a. oatmeal

b. burger restaurant

c. land-line telephones

d. music CDs

e. paper stationery or notecards

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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