Classify each of the following business-to-consumer (B2C) and business-to-business (B2B) goods and services. Then choose one and

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Classify each of the following business-to-consumer (B2C) and business-to-business (B2B) goods and services. Then choose one and describe how it could be classified as both.

a. Runner's World or Esquire magazine

b. six-pack of apple juice

c. limousine service

d. tech support for a corporate cloud computing system

e. golf course

f. Thai restaurant

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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