Define the four diff erent types of utility and explain how marketing contributes to the creation of

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Define the four diff erent types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:

a. Taco Bell

b. Polo Ralph Lauren

c. Denver Broncos football team

d. Supercuts hair salons

e. Adobe Systems

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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