Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of utility with its goods or services:

a. Taco Bell

b. Polo Ralph Lauren

c. Seattle Seahawks

d. Supercuts hair salons

e. Adobe Systems

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Contemporary Business

ISBN: 9781111821326

16th Edition

Authors: James E. Deitz, James L. Southam

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Question Posted: Oct 15, 2024 02:00 AM

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Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Contemporary Business

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