Define the four different types of utility and explain how marketing contributes to the creation of utility.
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Define the four different types of utility and explain how marketing contributes to the creation of utility.
Then choose one of the following companies and describe how it creates each type of utility with its goods or services:
a. Subway sandwiches
b. Carnival Cruises
c. Barnes & Noble books
d. BoRics hair salons
e. Wal-Mart health clinics
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