Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Then choose one of the following companies and describe how it creates each type of utility with its goods or services:

a. Subway sandwiches

b. Carnival Cruises

c. Barnes & Noble books

d. BoRics hair salons

e. Wal-Mart health clinics

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Oct 15, 2024 04:00 AM

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Define the four different types of utility and explain how marketing contributes to the creation of utility.

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Contemporary Business

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