Does online success as an e-commerce company automatically translate into successful bricks-and-mortar commerce? Discuss and research the

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Does online success as an e-commerce company automatically translate into successful bricks-and-mortar commerce? Discuss and research the strategy behind Amazon's recent decision to open retail bookstores. To date, what do results look like?

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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Question Posted: Apr 18, 2024 08:00 AM

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Does online success as an e-commerce company automatically translate into successful bricks-and-mortar commerce? Discuss and research the

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The success of an ecommerce company does not necessarily guarantee success in bricksandmortar commerce as each business model has its own unique challenges customer expectations and operational requir...View the full answer

Contemporary Business

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