Identify and define each of the three categories of advertising based on their purpose. Which type of

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Identify and define each of the three categories of advertising based on their purpose. Which type of advertising might marketers use for the following products?

a. cars

b. e-reader

c. organic produce

d. renter’s insurance

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Contemporary Business

ISBN: 9781111821326

16th Edition

Authors: James E. Deitz, James L. Southam

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