Identify the two strategies that a firm could use to develop a marketing mix for international markets.

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What are the advantages and disadvantages of each?

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Oct 15, 2024 04:00 AM

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Identify the two strategies that a firm could use to develop a marketing mix for international markets. What are the advantages and disadvantages of each?
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Identify the two strategies that a firm could use to develop a marketing mix for international markets.

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Contemporary Business

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