Imagine that the town where your college or university is located has decided to build and develop

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Imagine that the town where your college or university is located has decided to build and develop a new baseball stadium for a minor-league team. As a marketer, what kind of approach would you take for establishing ticket prices?

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Contemporary Business

ISBN: 9780618900930

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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