The tremendous growth of online business has introduced new elements to the legal climate of international business.

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The tremendous growth of online business has introduced new elements to the legal climate of international business. Patents, brand names, copyrights, and trademarks are diff icult to monitor because of the boundaryless nature of the Internet. What steps could businesses take to protect their trademarks and brands in this environment?

Come up with at least five suggestions, and compare your list with those of your classmates.

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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