With its goal of 2 million U.S. riders in the next decade, Harley is also focused on
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With its goal of 2 million U.S. riders in the next decade, Harley is also focused on understanding “consumer life stages, cultural shifts and where people are in their riding journey, despite age or gender.” How might understanding these elements help Harley-Davidson?
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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