With its goal of 2 million U.S. riders in the next decade, Harley is also focused on

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With its goal of 2 million U.S. riders in the next decade, Harley is also focused on understanding “consumer life stages, cultural shifts and where people are in their riding journey, despite age or gender.” How might understanding these elements help Harley-Davidson?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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