Pick an industry and identify four companies in the industry that pursue one of the four main

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Pick an industry and identify four companies in the industry that pursue one of the four main businesslevel strategies (low-cost, focused low-cost, and so on). [LO8-2, 8-3]

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Contemporary Management

ISBN: 9781264972432

12th International Edition

Authors: Jennifer M. George, Gareth R. Jones

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