1. ACNielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands,...
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1. ACNielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands, Austria, Italy, and Finland. This scanner data tracks sales of UPCcoded products in those nations. In small teams, imagine you are Nielsen clients in the United States. One team might be a retail chain, another an Internet company, and still another a toy manufacturer. Discuss the types of marketing questions these data might help you answer. Share your list with other teams.
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