1. Choose a person whom you believe to be a true opinion leader. It might be a...

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1. Choose a person whom you believe to be a true opinion leader.

It might be a media celebrity, a political leader, a sports figure, or someone in another category entirely. Research ways in which the person has possibly shaped consumer attitudes toward various goods and services. Present your findings in class.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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