2. Consider your own participation in family purchases. How much influence did you have on your familys

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2. Consider your own participation in family purchases. How much influence did you have on your family’s decisions as a child? As a teenager? Over what types of products did you have an influence—or not? Compare your answers with those of classmates.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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