3. One major trend in consumer spending that is likely to last for the next several years is a focus on value. “The Dollar Stores of the world are winning,” notes Envirosell’s Paco Underhill.42 While consumers search for bargains, manufacturers and retailers of luxury goods are struggling to change consumer attitudes toward their products. On your own or with a classmate, choose one of the following luxury brands (or select one of your own) and create an advertisement for the product that seeks to change consumer attitudes about your product would make a good purchase.

a. Mercedes-Benz automobiles

b. Louis Vuitton leather goods

c. Tiff any jewelry

d. Four Seasons Hotels and Resorts

e. fl ightOptions jet ownership