1. Choose a print ad to cut out and place on a poster board. With a marker,...

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1. Choose a print ad to cut out and place on a poster board. With a marker, identify all the elements of the ad. Then identify what you believe is the objective of the ad—to inform, persuade, or remind. Finally, identify the strategy used—comparative, celebrity, or retail. If there is an interactive component offered, note that, too.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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