2. According to Advertising Age, some of the top advertising campaigns of all time include Nikes Just

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2. According to Advertising Age, some of the top advertising campaigns of all time include Nike’s “Just do it” (1988), McDonald’s

“You deserve a break today” (1971), and Burger King’s “Have it your way” (1973).56 With a classmate, choose an ad campaign you think is effective—based on its slogan, images, storyline, or whatever strikes you. Present the ad and your evaluation of it to the class.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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