1. Come up with a single marketing and PR campaign to promote three or four of Ogden’s magazines. Visit www.ogdenpubs.

com to learn more about each title.

Integrated marketing communications is all about consistency. For some companies, that’s pretty simple—slap your logo on the press kit and you’re good to go. For Ogden Publications of Tulsa, Oklahoma, it’s a little more complicated. The small publishing house has 13 titles, ranging from Mother Earth News and Natural Home to Cappers, a magazine about traditional American values and rural lifestyles, and everything from Motorcycle Classics to Utne Reader, a collection of articles about art, politics, and everything in between. In addition to its magazines, the company also offers merchandise and electronic companions to its titles.