1. Do you agree with your friends actions? Why or why not? You have been hired by...

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1. Do you agree with your friend’s actions? Why or why not?

You have been hired by a discount sporting-goods retailer in an over-the-counter sales position. You have completed a training course that includes learning about the products, assisting customers, and cross-selling. You have made several good friends in the training course and sometimes get together after work to go running, play golf, or have dinner. You’ve noticed that one of your friends has really taken the training course to heart and has adopted a very aggressive attitude toward customers in the store, pushing them to buy just about anything, whether they need it or not.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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