1. How would you describe Food Network’s product mix in terms of width, length, and depth? 

2. Where would you place Food Network in the product life cycle?  What steps could marketers take to extend its lifecycle? 

3. What sets Food Network brand apart from those of other networks?  How has social media helped Food Network enhance its brand equity? 

4. How might Food Network marketers use social media to speed the adoption rate of a new television show?