1. Locate an advertisement for a product that illustrates an especially effective brand name, brand mark, packaging,...

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1. Locate an advertisement for a product that illustrates an especially effective brand name, brand mark, packaging, and overall trade dress. Explain to the class why you think this product has a strong brand identity.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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