2. With a classmate, search a grocery store for a product you think could benefit from updated...

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2. With a classmate, search a grocery store for a product you think could benefit from updated or new package design. Then sketch out a new package design for the product, identifying and explaining your changes as well as your reasons for the changes. Bring the old package and your new package design to class to share with your classmates.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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