3. What category of consumer adopter best describes you? Do you follow the same adoption pattern for

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3. What category of consumer adopter best describes you? Do you follow the same adoption pattern for all products, or are you an early adopter for some and a laggard for others? Create a graph or chart showing your own consumer adoption patterns for different products.

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Related Book For  book-img-for-question

Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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